A wider communications perspective
Four words sum up our philosophy and global strategy: Digital, Integrated, Global and Strategic.
There’s nothing new about new media to Burson-Marsteller. We have been using channels such as blogs, word-of-mouth, viral marketing, SMS, social networking and other digital tools for many years to deliver powerful results to our clients. However, in all cases, we use these tools as part of an integrated communication plan, rather than on a stand-alone basis. We train our client teams in all digital media to provide them with the skills they need to realise the powerful contribution that these channels can make to an effective campaign.
Integrated campaigning is core to what Burson-Marsteller does best. While many of our people choose to specialise in a practice or industry sector, our strategy reflects our primary focus on providing integrated, strategic, global and pan-regional campaigns that deliver measurable results for our clients.
With 71 wholly-owned offices and 58 affiliate offices operating in 83 countries across six continents, Burson-Marsteller is a truly global public relations agency. In Europe, Middle East and Africa, our unrivalled network of 17 offices and over 30 additional markets covered by affiliates regularly manages and leads global communications campaigns.
Burson-Marsteller and our client programmes are now more dedicated to strategy and research than ever before. A significant and growing part of our business is helping address strategic business challenges and opportunities by taking an evidence-based approach to communication, based on our proprietary research. Strategic counsel, digital solutions and integrated communications services all come together in bringing a wider perspective to our clients.
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